Established in Beirut, in 2020, Tafta is a label centered around women’s intimate wear and accessories. Tafta balances the different elements of design and production, to make sure women can achieve a maximum level of comfort, without compromising the aesthetic. Nawal (the momma) and Yasmine (the daughter) are the founders of Tafta. Nawal is the master of all things related to production, execution, and quality control, whereas Yasmine is the one with the hard-to-execute ideas. The combination of sewing mastery (Nawal) and design vision (Yasmine) is what makes Tafta the brand it is.